Direct-sold, brand-grade placements on the Tacswap marketplace — category sponsorships, opt-in email, and high-fidelity creative. Booked, not auctioned. Firearms-compliant by design, with transparent delivery you can verify with your own tags.
$ tacswap report --io OPTICS-Q3 --since 30d placement optics_category_sponsorship impressions 4,812,930 clicks 38,104 ctr 0.79% share_of_voice 62% pacing on track # 98% of booked, day 21/30 verification DV tag matched $
A direct-sold platform built for large firearms-industry manufacturers — transparent, compliant, and yours to verify end to end.
reporting · analytics
Impressions, reach, CTR, share-of-voice, and pacing versus what you booked — scoped to your organization, exportable, and defensible.
impressions 4,812,930 unique_reach 1,204,551 ctr 0.79% sov 62% # vs co-sponsors pacing on track
onboarding · runbooks
Guided, role-aware runbooks walk your team through access, reviewing bookings, and reading delivery — no guesswork, no back-and-forth.
[x] Sign in & select your organization [x] Understand your role & access [x] Review your bookings [ ] Read delivery reporting [ ] Add verification tags
inventory · avails
Category, email, homepage takeover, and high-fidelity units with live availability. Your placement is reserved for your flight — guaranteed.
placement optics_category window Jul 01 → Sep 30 avails available conflicts 0 # double-booking blocked
serving · beacons
Your approved creative, served into your reserved slot with share-of-voice rotation, frequency capping, and signed, deduplicated tracking beacons.
creative approved sov 50% # 2 sponsors freq_cap 3 / user / day beacon signed # single-use
email · sponsorships
Sponsored units inside opt-in promotional emails, with first-party open and click tracking correlated to your campaign via UTM tags.
campaign weekly_optics delivered 184,220 clicks 5,930 # first-party attributed utm matched
trust · verification
Deploy your DoubleVerify or IAS tags and VAST wrappers to independently validate our numbers — with documented discrepancy reconciliation.
provider DoubleVerify tag firing viewability 71% discrepancy 2.1% # within tolerance
Premium, reserved placements paired with reporting your brand team can stand behind.
“Owning a category for the quarter — with share-of-voice and pacing we could check against our own verification tags — gave us brand-grade numbers we could actually take to leadership.”
Built in-house for the firearms industry — so the things that matter to your brand stay owned, transparent, and stable.
not programmatic / RTB
Inventory is booked, reserved, and priced by negotiation — flat fee, CPM, or fixed duration. No second-price auctions, no bidding.
not square ads
Category sponsorships, opt-in email, and high-fidelity creative — premium placements, not resold network demand pumped into a box.
not a rug-pull risk
Lawful firearms-industry advertising on owned, firearms-friendly rails, with creative review and approval built into the workflow.
Create your partner account to explore inventory and reporting, or sign in to your existing portal. Our team will help you book the right placements.